Lord Elgin “Direct Reading 7776” men’s Retro Modern design jump hour wristwatch in 14K yellow gold fill, circa 1956.

Most collectors refer to this model of Elgin’s “Direct Reading” watch as the “Elvis” watch because it was a favorite of Elvis Presley. There are many fantastic photos from the 1950s showing the "King of Rock and Roll" wearing the watch. It features an early use of the digital concept, with two rotating disks displaying the time through a window in the case, with the hour disk jumping at the top of each hour. This is the first version of the watch released in 1956 and has a rectangular time window and a 21-jewel grade 719 movement. It was priced at $95.00 in 1956. This example is in excellent condition with no brassing, just a few light marks. Applied solid gold Elgin crest shows light wear. Bezel has a polished and matte finish which I have restored. Caseback is excellent and unengraved. The case measures 36mm long and 26mm wide. Rotating dial disks are excellent. Glass crystal is excellent, with a few faint marks. This watch is powered by its correct Elgin 21-jewel grade 719 special jump-hour manual wind movement, just serviced and running strong with the hour jumping crisply.

Price $975. SOLD